The Journal
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Why Your Engagement Rate Matters More Than You Think
Follower count gets all the attention. It is the number most creators track obsessively, the one that shows up first on a profile, and the one that...
Sep 03, 2026
The Ultimate Guide to Platforms and Tools Every Creator Should Know
Being a successful creator today isn’t just about great content, it’s also about choosing the right platforms and...
Treating Your Influence Like a Business: The Next Step for Serious Creators
In today’s creator economy, talent isn’t just making content, they’re running companies. Every collaboration, post,...
Behind the Brand Deals: What Really Makes a Campaign Successful
We see it all the time….a campaign goes live, the content looks great, but the results? Not always what brands or...
4 Content Strategies Creators Should Be Using Right Now
The creator space moves fast and the algorithms move even faster. If you want to keep growing in today’s landscape,...
Inside Talent Management: What Really Happens Behind the Scenes
When people think of talent managers, they often picture us negotiating brand deals and reviewing contracts. And while...
The Rise of Micro-Creators: Why Small Audiences Drive Big Impact
In the early days of influencer marketing, brands only had eyes for creators with massive followings. But in 2025, the...
5 Mistakes Creators Make When Building Their Brand (And How to Avoid Them)
In the creator economy, your brand is your business. Whether you're a lifestyle influencer, fashion content creator,...
The Rise of the Creator Economy: Why Now Is the Best Time to Be a Digital Influencer
Just a few years ago, being a “content creator” wasn’t considered a career. Fast forward to today, and the creator...
Why Long-Term Brand Deals Are the Future of Influencer Marketing
In the early days of influencer marketing, one-off brand deals were the norm. A creator would post a product once,...
Top Trends in Influencer Marketing for 2025: How Rad Talent Stays Ahead of the Curve
The influencer marketing landscape is constantly evolving and 2025 is shaping up to be a breakthrough year full of new...
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